Helping brands design the change they want to see.
Collective Will has an expert team of creative thinkers and passionate designers, respected in the industry for our compelling designs and consistent finesse in everything we do. We work with many types of brands on a broad range of objectives, but our core strengths are in Branding, Digital Design, and Storytelling.
We are ambitious yet realistic and we build authentic campaigns aligned with our brands' objectives. Our service approach is intentionally boutique, to bring a personal touch and collective team focus.

About Us
What We Do
We work with many types of companies on a broad range of objectives, but our core strengths are in Branding, Digital Design, and Storytelling. With our strengths we are committed to making a positive difference – in every format, on every platform and worldwide.
How We Do It
We work with brands across three main practices:
We are a team of like-minded individuals that share a passion and uncanny ability to bring your ideas to life. We work in a collective manner, much like our mission, brainstorming and building teams together.
Why We Do It
01. Strategy
We ground ourselves in deeply understanding the audience – their motivations, behavior, perception, frustrations and unmet needs – and then provide effective solutions that are meaningful as they are beautiful.
02. Design
We believe in the power of great ideas. We are a team of designers, thinkers, and makers who help our clients build something meaningful. Whether you are starting up or already established, we have the ability to turn strategy into thoughtful design that can inspire.
03. Stories
We create authentic stories from the inside out. We uncover the ideas, motivations, and inspirations from real voices to amplify stories that are authentic and worth sharing. Our goal is to create stories that people can’t wait to tell and share with others.
Strategy
Communication Strategy
Launch Strategy
Media & PR Planning
Design
Visual Identity Systems
Environmental / Events
Packaging / Swag
Illustration / Iconography / Infographics
Digital
Website
UX Design
Stakeholder Comms
Presentation / Training / Event Decks
White papers / Annual Reports
One-pagers / Flyers
Asset Creation
Photography
Animation
Marketing
360 Campaigns
Social Media
SERVICES
Kate Chapman, Founder of Collective Will, has 10 + years working within creative agencies from Sydney, New York and Los Angeles. She's worked on notable brands such as Facebook, Instagram, Credit Suisse, Boston Consulting Group, Waldorf Astoria Hotels, Conrad Hotels, Nizuc Spa & Resorts, and more. She